Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Argentina’s Facebook Ads cost-per-click (CPC) spent most of the year well below the global benchmark, but the story is anything but flat. After a deep trough around year-end 2024 and early 2025, CPCs lifted steadily, then accelerated sharply into the second half of 2025. The year’s arc runs from $0.06–$0.07 lows in December–April to a late surge peaking at $0.60 in October — a tenfold swing that sharply narrows the gap with global costs by Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Across November 2024 to October 2025, Argentina’s median CPC averaged $0.22, ranging from a low of $0.058 in December to a high of $0.601 in October. The period opens at $0.24 in November 2024 before dropping to the cycle low in December. Early 2025 remains subdued — $0.065 in January, $0.067 in February — followed by a March lift to $0.155 and a brief April retrenchment to $0.062. From there, momentum builds: $0.11 in May and $0.207 in June precede a breakout $0.503 in July, the first major spike. A cooler August ($0.344) and September ($0.222) reset the trend before October surges to the annual high at $0.601.
Volatility is a defining feature. Month-to-month absolute movement averaged $0.13, nearly triple the global benchmark’s $0.05. The largest jumps occur in July (+$0.297 from June) and October (+$0.379 from September), while the steepest pullbacks appear in August (−$0.159 from July) and September (−$0.122 from August).
Seasonality shows a clear rhythm. CPCs are soft through Q1 2025, averaging roughly $0.10, with the absolute low clustering around December–April. Q2 firms gradually ($0.13 average), and Q3 brings elevated but choppier costs, averaging $0.36 — more than triple H1’s level. October extends that late-year intensity with the period’s high watermark. The cadence contrasts with typical global seasonality, where costs tend to be elevated in Q4 and ease into Q1–Q3; Argentina mirrors the late-year lift but adds outsized amplitude.
Argentina’s all-industry CPC averaged $0.22 against a global $1.15 — about 81% below the benchmark for the period. The global trend stayed relatively compact ($1.04–$1.47 range) and drifted lower over time (−28% from November 2024 to October 2025). Argentina, by comparison, moved through a much wider band ($0.06–$0.60) and climbed +150% from the first to the last month observed.
Gaps to the benchmark narrowed dramatically into late 2025. Argentina trailed by roughly 95% in December, 94% in January–February, and 86% in March. The distance tightened through the mid-year rise — 81% below in June, 53% below in July — reaching its narrowest point in October at 43% below the global CPC. In volatility terms, Argentina’s average monthly move ($0.13) was about 3x the global baseline ($0.05), underscoring more abrupt swings in country-specific ad costs.
In sum, Facebook Ads benchmarks for CPC across all industries in Argentina show a low-cost, high-volatility market that tightened its gap with the global average in the back half of 2025. Understanding CPC trends for all industries in Argentina helps marketers benchmark country-specific ad costs against the global pattern and track how local dynamics diverge from broader industry ad performance. While this report focuses on CPC trends, it aligns with the broader landscape of Facebook Ads benchmarks often used alongside CPM analysis and CTR performance comparisons.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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