Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Denmark’s cost-per-click for all industries came in leaner and much choppier than the global Facebook Ads benchmarks. Across the past year, Denmark’s monthly median CPC averaged about $1.00 versus a $1.15 global average, but the bigger story is volatility: sharp lifts in December, January, March, and July were offset by deep troughs in late summer and early autumn. The rhythm looks more like a series of spikes and slides than a gentle seasonal curve.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Denmark started at $0.57 in November 2024 and ended at $0.65 by October 2025, a modest +14% lift from start to finish. In between, CPC ranged widely—from a low of $0.52 in September to a high of $1.59 in March—creating a $1.07 spread. The year’s average sat at $1.00.
Key monthly moves defined the arc:
Volatility averaged $0.47 month to month—an order of magnitude sharper than the global benchmark’s $0.05 average move—underscoring how Denmark’s country-specific ad costs swung between premium months and bargain stretches.
Denmark’s CPC trends featured punctuated surges in late Q4 and early Q1, with another peak in mid-summer. The strongest points were December–January and March, consistent with periods when competition and conversion intent often intensify. Q2 leaned more stable around the $1.00 mark. Q3 split in two: a July high gave way to a pronounced August–September trough, the softest window of the year. Early Q4 (October) showed a modest lift from the September low, but remained below $1.
By half-year, H1 2025 averaged $1.13, while H2-to-date (July–October) averaged $0.79—showing a clear moderation into late summer and early autumn.
Relative to global CPC trends, Denmark was lower on average (−13%), but not consistently. Denmark outpaced the market in five of twelve months—December (+16%), January (+28%), March (+39%), May (+2%), and July (+33%)—and under-ran it in the other seven. At its narrowest gap, Denmark nearly matched the market in April–May (within −7% to +2%). At its widest, Denmark was 61% below global in November and 50% below in September; the largest overage was March at +39%.
Trend-wise, the global line drifted down steadily (−28% from November to October), while Denmark’s profile was choppier (+14% across the same span) with a much wider range (Denmark’s $0.52–$1.59 vs. global $1.04–$1.47). Put simply: Denmark’s industry ad performance saw more amplitude around a lower average.
Facebook Ads benchmarks for CPC in all industries in Denmark show a lower-than-global average with pronounced month-to-month swings—holiday and Q1 spikes, a stable spring, and a soft late summer. Understanding these CPC trends in Denmark helps marketers interpret country-specific ad costs and compare industry ad performance against the steadier global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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