Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Across the past 12 months, Facebook Ads CPC in Singapore tracked well below the global benchmark while moving through sharper month-to-month swings. The market opened high in November, dipped hard into December, surged to a local peak in January, and softened through mid-year before climbing back into early Q4. Volatility was the defining feature, yet the price level consistently sat under the worldwide average.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
For all industries in Singapore, CPC averaged about $0.80 from November 2024 to October 2025, ranging from a low of $0.63 in July to a high of $0.95 in January. The period began at $0.95 in November 2024, slid to $0.66 in December, rebounded to the year’s high in January, then eased through mid-year before recovering into October ($0.85). Across the window, that marks a 10% decline from start to finish.
Three clear swings punctuated the year:
Volatility averaged $0.14 per month in Singapore—about three times the global benchmark’s $0.05 monthly swing—signaling a choppier pricing environment even as absolute CPC levels stayed lower than worldwide norms.
Seasonally, the pattern in Singapore shows:
By quarter (2025), CPC averaged $0.85 in Q1, $0.79 in Q2, and $0.73 in Q3, before lifting to $0.85 in October. That rhythm aligns with typical competitive pressure cycles—cooling into mid-year and tightening as the market moves toward Q4.
Globally, CPC averaged roughly $1.15 across the same months and trended downward from $1.47 in November 2024 to $1.06 in October 2025, bottoming in September ($1.04) before a modest Q4 uptick. Singapore remained below market every month, by a wide but shifting margin:
On average, Singapore CPCs were about 35% under the global benchmark ($0.80 vs. $1.15). The global curve was smoother; Singapore’s was more elastic, with bigger month-to-month moves despite lower overall costs.
In summary, Facebook Ads benchmarks for CPC across all industries in Singapore show lower country-specific ad costs than the global average, but with higher volatility and marked seasonal pivots—December softness, a January surge, mid-year trough, and an early Q4 rebound. Understanding CPC trends for all industries in Singapore helps contextualize industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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