Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Spain’s Facebook Ads cost-per-click (CPC) ran materially below the global benchmark across the past year, with a distinctive Q2 spike and otherwise low, steady country-specific ad costs. While the worldwide trend slid gradually from a pricey Q4 2024 into a softer mid-2025, Spain showed a sharper April surge before settling back into a tighter band. Volatility was higher in Spain than globally, but the absolute CPC level remained far more affordable throughout.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Spain compared to the global benchmark.
For all industries in Spain, CPC averaged 0.35 across the period, beginning at 0.45 in November 2024 and closing at 0.34 in October 2025 (−23% from start to end). The low point arrived in February 2025 at 0.27, closely followed by March (0.27). The standout month was April 2025 at 0.60—the annual high and a sharp rebound from Q1’s trough. After April, CPC cooled to 0.39 in May and 0.38 in June, then hovered in a narrow 0.31–0.34 band through October.
Month-to-month movement in Spain averaged a 0.09-point absolute change, highlighting noticeable swings around the April peak. The largest jump came from March to April (+0.33), and the largest pullback followed immediately from April to May (−0.21).
Globally, CPC averaged 1.15 over the same window, peaking at 1.47 in November 2024 and easing into a 1.04–1.09 range by late Q3/October 2025. The worldwide monthly swing was milder at 0.05 points on average, indicating steadier CPC trends at the global level.
Spain showed a soft landing into December 2024 (0.27) and a subdued Q1 2025 (Q1 average: 0.28), before a pronounced April lift to 0.60. Q2 was the most expensive quarter (average 0.46), while Q3 retreated to more economical levels (average 0.31) with July marking the quarter’s floor at 0.28. By October, CPC edged up to 0.34, still below November 2024’s starting level.
This rhythm contrasts with typical global Facebook Ads benchmarks, where CPC often runs hottest in Q4 and eases through the first half of the year. Spain mirrored the broad softening but introduced a sharper Q2 spike before normalizing.
Spain’s CPC remained well below market throughout—about 70% under the global average. The gap was widest in December 2024 (−79% vs. global) and narrowest in April 2025 (−47%), when Spain’s spike coincided with steadier global CPCs. Over the full period, the global trend declined steadily (−28% from November 2024 to October 2025), while Spain drifted lower overall (−23%) but with more pronounced mid-year volatility. In absolute terms, Spain’s monthly swings (0.09 points) were nearly double the global pattern (0.05 points).
Understanding Facebook Ads CPC benchmarks for all industries in Spain—set against global CPC trends, CPM analysis context, and broader CTR performance signals—helps quantify country-specific ad costs and clarify how Spain’s industry ad performance tracks the market cycle.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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