Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Argentina’s Facebook Ads CPMs sit in a very different cost environment than the global market: consistently inexpensive, punctuated by sharp mid‑year lifts and a late‑year rebound. Across all available industries in Argentina, CPMs averaged $3.52 over the past year—about one‑sixth of the global benchmark—while volatility was concentrated in a few decisive moves rather than constant churn. The standout moments were a deep trough in April and a surge into July, with another jump in October signaling renewed competition.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Argentina’s CPMs started at $3.68 in November 2024, slid to $2.06 in December (−44%), then steadied through Q1 2025, hovering near $2.62–$2.88. The lowest point arrived in April at $1.69—down 40% from March. From that trough, CPMs lifted in a clear mid‑year arc: $2.72 in May, $4.29 in June, and a peak at $5.86 in July (+246% vs. April). After easing to $4.82 in August and $3.20 in September, costs rebounded to $5.60 in October (+75% month over month).
Across the 12‑month window, Argentina’s average CPM was $3.52, with a range from $1.69 (April) to $5.86 (July). Month‑to‑month volatility averaged $1.17, reflecting a pattern of relatively calm stretches punctuated by bigger swings—most notably the October surge (+$2.40 vs. September).
Seasonality in Argentina diverged from typical Q4 inflation. Costs eased into December and remained softer through late Q1, undercut by the April trough. The market then built momentum through Q2 into mid‑Q3, cresting in July before cooling late in Q3. October brought a renewed lift, consistent with rising pre‑holiday competition that often elevates country‑specific ad costs in the lead‑up to Q4.
Against the global Facebook Ads benchmarks, Argentina remained persistently below market. The global CPM averaged about $20.00 from November 2024 to October 2025, compared with Argentina’s $3.52—roughly 82% lower. The gap varied by month: widest in April and December (about 90–91% below global) and narrowest in July (about 70% below). While global CPMs followed a gentler arc—high in November ($24.53), easing into January ($17.87), then fluctuating around $19–$21—Argentina’s pattern was choppier, with a pronounced mid‑year climb and a strong October rebound. Interestingly, Argentina’s monthly volatility ($1.17) was slightly lower than the global series ($1.27), despite its sharper inflection points.
Overall, this CPM analysis shows that Facebook Ads benchmarks for all industries in Argentina reflect a low‑cost market with distinct mid‑year acceleration and a late‑year re‑inflation. Understanding CPM trends and country‑specific ad costs in Argentina helps contextualize industry ad performance relative to the global benchmark and complements broader perspectives on CPC trends and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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