Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The main story: Canada’s cost-per-thousand-impressions (CPM) ran consistently below the global benchmark across this 13-month window, with a noticeable Q4 lift and a steeper post-holiday decline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Canada compared to the global benchmark.
Canadian CPMs started at about $15.35 in July 2025 and closed the period at $11.31 in July 2026 — a decline of roughly 26% from start to finish. The Canadian series averaged approximately $13.05 per thousand impressions (CPM), ranging from a low of $10.32 in September 2025 to a peak of $17.00 in December 2025. By contrast, the global baseline averaged about $20.58 CPM, with a high of $24.26 in November 2025 and a low of $16.47 in July 2026.
Month-to-month swings in Canada were real: average absolute change was roughly $2.20 per month, reflecting several sharp moves (September’s trough, the November–December lift, and the December→January drop). The global series showed sizable moves too (notably the November spike and the June→July drop) but a slightly lower monthly average swing of about $1.92.
Seasonality is visible. Canada recorded a clear lift into late Q4, with CPMs climbing from mid-November and peaking in December — a common holiday-period pressure on impression costs — then falling sharply into January. The data also shows a spring rebound into April where Canadian CPMs rose again (April ~ $14.74) before settling into a mid-teens/mid-high range through early summer. The global baseline mirrors the Q4/heavy-November dynamic but with larger absolute peaks (November global peak near $24.26) and a pronounced drop into the following July.
Relative to the global benchmark, Canada ran materially lower across the year. On average Canadian CPMs were about 36–37% below the global average. The monthly gap varied: the narrowest relative gap was in December (~16% below global), and the widest gaps appeared in late winter/early spring (March and February were roughly 47% below global levels). Put another way, Canada’s CPM profile was lower-cost but somewhat choppier — average monthly volatility was ~14% higher than the global benchmark ($2.20 vs $1.92 average absolute monthly change).
Key comparative snapshots: July 2025 saw Canada about 19% below global CPMs; November–December showed compression of that gap (mid-teens to high-30s percentage range), and March 2026 marked one of the widest decouplings (roughly 47% lower in Canada).
Understanding Facebook Ads CPM benchmarks and CPM analysis for all industries in Canada offers a data-grounded view of country-specific ad costs and industry ad performance relative to global patterns. This snapshot of country-specific CPM trends in Canada versus the global benchmark highlights seasonal lifts, post-holiday declines, and a consistently lower cost environment across the period.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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