Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
CPM in Canada ran consistently below the global benchmark over the 12-month window, with a rhythm of summer lift, a late‑Q3 trough, a holiday rebound and a soft post-holiday dip. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Canada compared to the global benchmark.
Cost per thousand impressions (COST_PER_THOUSAND_IMPRESSIONS / CPM) in Canada started June 2025 at about $12.24 and finished May 2026 at $12.97 — a modest net rise of roughly 6%. The Canadian high was $17.09 in December 2025 and the low was $10.40 in September 2025. Over the year Canada’s median CPM averaged about $13.28; the global baseline averaged about $20.68 over the same months. Month-to-month moves in Canada averaged about $2.5, which is sizable relative to the mean (≈19% of the average CPM), reflecting material short-term swings.
Key monthly movements: a sharp lift into July (+$3.23), a drop into a September trough (−$3.50), a steady climb to the December peak (+$6.69 from September), and a post-holiday slide into February (down to $10.83), followed by a rebound into April ($14.86) and a finish near $13 in May.
Seasonality shows familiar e-commerce and advertising rhythms. Summer produced an early spike (July), late Q3 saw the softest point (September), and the market strengthened into late Q4 with a clear holiday lift peaking in December. The post-holiday period softened again into January–February before a spring rebound. The Canadian cadence is choppier than the global baseline — several steep up-and-down swings around seasonal inflection points rather than a smooth curve.
The November global spike (baseline $24.21) outpaced Canada’s November ($15.25), but Canada’s highest month was December, suggesting a slightly delayed peak in Canadian CPMs versus the global pattern.
Across the year Canada ran well below global CPMs — on average about 36% lower. The gap fluctuated: at its narrowest Canada was roughly 15% below the global CPM in December 2025 (Canada $17.09 vs global $20.19). At its widest the gap approached ~47% below in March 2026 (Canada $11.81 vs global $22.22). Overall, global CPMs rose more over the period (about +20% from June to May) while Canada’s CPM was comparatively flat (+6%), and Canada exhibited higher month-to-month volatility (average absolute move ≈ $2.5 vs global ≈ $1.6 — about 60% larger swings).
This data-driven narrative of COST_PER_THOUSAND_IMPRESSIONS provides a clear CPM analysis for All industries in Canada: Canadian Facebook Ads benchmarks show lower absolute costs but more pronounced month-to-month swings versus the global baseline. Understanding Facebook Ads cost-per-thousand-impressions (CPM) benchmarks for all industries in Canada helps contextualize country-specific ad costs and industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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