Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across all industries in Canada, Facebook Ads CPMs ran materially below the global benchmark while moving through a clear mid-year lift and a late-year cool-down. Costs started at $12.67 in November 2024, dipped into a winter trough, surged to a July 2025 high, and then eased into the fall—ultimately ending lower year over year. The pattern was choppier than the global trend, with sharper month-to-month swings and a notably wider gap versus global CPMs in Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
For context, the global benchmark averaged $20.10 and ranged from $17.80 (January 2025) to $24.72 (November 2025). Global month-to-month volatility averaged $1.39 (about 7% of the global average).
Canada tracked a familiar seasonal rhythm early in the year: lower CPMs from December through January, followed by a spring rebound and a mid-year crest. The strongest stretch landed in late Q2 and early Q3, with the May and July spikes standing out. The back half of 2025 softened: August and September pulled back, October briefly steadied, and November slipped again. While global CPMs typically build through Q4, culminating in a November high in 2025, Canada diverged—remaining relatively subdued in October and November compared to its mid-year highs.
Canada’s CPMs were consistently below the global benchmark throughout the period—on average 45% lower ($11.04 vs. $20.10). The gap tightened meaningfully in mid-year: May ran 28% below global levels and July narrowed to 23% below, the smallest spread of the year. At the widest, Canada trailed by 63% in November 2025, with other wide gaps in December 2024 (54%) and October 2025 (51%). Directionally, the global trend rose slightly from November 2024 to November 2025 (+3%), while Canada finished lower (−28%), and Canada’s month-to-month swings were more pronounced (average change of $2.06 vs. $1.39 globally).
This CPM analysis shows Facebook Ads benchmarks for all industries in Canada running well below global levels, with a mid-year peak and a softer Q4 that diverges from the worldwide pattern. Understanding Facebook Ads cost-per-thousand-impressions benchmarks for all industries in Canada helps teams gauge country-specific ad costs and compare industry ad performance against global trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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