Facebook Ads Insights Tool

Facebook Ads CPM Benchmarks in Colombia

Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type

CPM (Cost Per Mille) in Colombia

December 2024 - December 2025

Insights

Detailed observation of presented data

Introduction

Colombia’s Facebook Ads CPMs sit far below the global benchmark, but the story over the past year is one of rising momentum and sharper seasonal swings. Starting at 1.60 in November 2024, Colombia’s cost per thousand impressions climbed into mid-2s through spring, cooled in late summer, then surged to a standout October peak before easing in November 2025. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.

The story in the data

Across the 13-month window, Colombia’s CPM averaged 2.62, ranging from a low of 1.60 in November 2024 to a high of 4.22 in October 2025. That October spike sat roughly 61% above the annual average and was the clear outlier. The year opened subdued: 1.60 in November 2024, edging to 1.74 in December and 1.79 in January 2025. A step-change began in February (2.81) and March (2.84), firming the market into the low–mid 2s. The spring plateau held through April (2.73), with a first-half high in May (3.18) and a steady June (2.89).

From there, CPMs eased: July (2.80), August (2.35), and a late-summer trough in September (2.17). Then came the inflection — October leapt to 4.22, a month-over-month jump of roughly 95% from September, before normalizing to 2.93 in November (−31% from October). Month-to-month volatility averaged 0.51 points; excluding the October surge and November pullback, typical movement was closer to 0.28 points. Over the full span, Colombia’s CPM rose 83% from November to November.

Seasonal and monthly dynamics

The pattern is recognizable: softer levels into early Q1, a climb through late Q1 and Q2, a gentler market in Q3, and a Q4 lift. In Colombia, Q1 2025 averaged 2.48, Q2 reached the highest sustained period at 2.93, and Q3 cooled to 2.44. Q4 broke pattern with an October spike to 4.22 — well above any prior month — before a November reset to 2.93, still slightly higher than the first-half average. The sequence points to intensifying Q4 competition arriving earlier in Colombia (October) than in many markets, followed by a quick recalibration.

Country vs. Global

The global benchmark averaged 20.10 over the same months, with a low in January 2025 (17.80) and a high in November 2025 (24.72). Globally, CPMs were comparatively steady, rising roughly 3% from November to November. Colombia, by contrast, operated at structurally lower levels — about 87% below the global average — and showed larger proportional swings. Absolute month-to-month changes averaged 0.51 in Colombia versus 1.39 globally, but relative to their respective baselines, Colombia’s moves were larger (about 19% of its average level vs. 7% globally).

The gap between Colombia and the global benchmark narrowed meaningfully during the October spike: Colombia was about 80% below global CPMs at that moment, compared to 93% below in November 2024 and roughly 88% below in September 2025. Globally, peak pressure landed in November; in Colombia, it arrived in October.

Closing

This CPM analysis provides Facebook Ads benchmarks for all industries in Colombia, highlighting country-specific ad costs, seasonal momentum, and how Colombia’s industry ad performance compares to global CPM trends. Understanding Facebook Ads cost-per-thousand-impressions benchmarks for all industries in Colombia helps teams contextualize CPM performance against global patterns.

Understanding the Data

Insights & analysis of Facebook advertising costs

Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Colombia Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Mar 24Saint Joseph's Day
Apr 17Maundy Thursday
Apr 18Good Friday
May 1Labour Day
Jun 2Ascension Day
Jun 23Corpus Christi
Jun 30Sacred Heart of Jesus
Jul 20Independence Day
Aug 7Battle of Boyacá
Aug 18Assumption of Mary
Oct 13Columbus Day
Nov 3All Saints' Day
Nov 17Independence of Cartagena
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)

Potential Advertising Impact

CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.

What affects CPM rates on Facebook Ads?

CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.

Why does my CPM vary so much between campaigns?

Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.

What's a competitive CPM for 2025?

In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.

Does audience size or targeting affect CPM more?

Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.

Should I worry more about CPM or CPC?

Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.