Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Colombia’s Facebook Ads CPMs ran at a distinctly lower cost floor than the global benchmark, yet the market showed clear momentum through 2025 with pockets of sharp acceleration. Median CPMs for all industries in Colombia averaged about 2.62 over the past 12 months, compared with roughly 20.00 globally — an 85–90% discount to worldwide country-specific ad costs. Even at this lower level, the rhythm was not flat: costs lifted from a late-2024 trough, built through spring, softened in late summer, and then spiked into October.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Across November 2024 to October 2025, Colombia’s median CPM moved from 1.99 in November to 4.19 by October — more than doubling (+111%). The low point came in December 2024 at 1.74, followed by a steady climb: 2.81 in February, 2.84 in March, and a spring plateau around 2.73–3.18 through April–June. After a late-summer dip to 2.12 in September, CPMs surged to their period high in October at 4.19.
Globally, the median CPM averaged about 19.96 over the same window, peaking at 24.53 in November 2024 and bottoming in January 2025 at 17.87. Month-to-month moves averaged 1.27 points. Put differently, Colombia’s CPM changes were smaller in absolute terms but more pronounced relative to its lower base: ~18% of the local mean vs. ~6% of the global mean, signaling more relative volatility.
The seasonal pattern in Colombia tracked a familiar arc but at a different cadence. Costs softened into late Q4 2024 (November–December), then rebounded through Q1 and Q2 2025. Q2 marked the strongest sustained period (quarterly average ~2.94), before easing across Q3 (~2.42). The market then pivoted sharply higher in October, consistent with early Q4 competition as broad industry ad performance tightens inventory.
The global benchmark showed a different rhythm: a steep drop from November to January, followed by a gradual climb through the year and a lift into October. Colombia’s curve was choppier, with pronounced surges (February, May, October) and a clearer late-summer lull.
Throughout the period, Colombia’s CPMs sat at 8–20% of global levels. The widest gap appeared in November 2024 (Colombia at 8% of the global median), narrowed notably in May (16%), and tightened further in October (nearly 20%). While the global trend rose modestly over the year (+9% from January to October), Colombia’s trajectory was stronger and more asymmetric — −12% into December, then a broad climb culminating in a sharp October spike.
Overall, Colombia’s Facebook Ads benchmarks for CPM highlight a low-cost market with higher relative volatility and a pronounced Q4 ramp. Understanding CPM analysis for all industries in Colombia helps situate country-specific ad costs within the broader global pattern and frame year-over-year CPM trends alongside global CTR performance and CPC trends seen in wider industry ad performance benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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