Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Colombia’s cost-per-thousand-impressions (CPM) profile tells a compact, contrasting story next to the global benchmark: much lower absolute costs but relatively sharper month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
CPM in Colombia started at $2.12 in June 2025 and finished the period at $1.66 in May 2026 — a net decline of about 22% across the year. The monthly median in Colombia averaged roughly $2.38, ranging from a low of $1.66 in May 2026 to a high of $4.59 in October 2025. That October spike was the standout movement: CPM more than doubled from September (+108%), then fell back nearly 48% into November.
By contrast, the global (baseline) median ran much higher: an average CPM near $20.68 over the same months, starting around $18.83 in June 2025 and ending about $22.66 in May 2026 — a rise of roughly 20% year-over-year. Absolute volatility (mean monthly absolute change) in Colombia was about $0.66; in global terms it was about $1.56. Framed relative to scale, Colombia’s monthly swings represent roughly a 28% average change versus the global series’ roughly 7.5% average change, making Colombia more volatile in percentage terms despite far lower dollar values.
Seasonality shows up differently in Colombia than in the global aggregate. The global series displays the familiar Q4 lift (notably a Nov peak) and elevated CPMs through Q1–Q2. Colombia’s rhythm includes a mid-Q4 surge localized to October, followed by a swift normalization in November and a gentle descent into year-end and early 2026. The lowest point lands in late spring (May 2026), after a series of modest rebounds and dips through Q1.
Monthly rhythm: smaller, steady movements across summer months gave way to a concentrated spike in October, then a period of choppier readings through early 2026 — a sequence of rebounds and declines rather than a smooth trend.
Colombia ran well below global CPMs throughout the period: on average roughly 89% lower than the global benchmark. The relative gap narrowed in October when Colombia’s CPM reached about 23% of global levels (the narrowest gap), and it widened toward May when Colombia was only about 7% of the global CPM (the widest gap). In other words, Colombia’s CPMs were consistently below average in absolute terms but comparatively more variable month-to-month than the global baseline.
Understanding Facebook Ads CPM benchmarks for all industries in Colombia illuminates how country-specific ad costs diverge from global CPM analysis and broader industry ad performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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