Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Colombia’s CPM profile tells a modest-but-spiky story versus the global market: for most of the 13‑month window Colombia ran at a fraction of global CPMs, then experienced two marked lifts — one in October 2025 and a dramatic spike in July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Colombia compared to the global benchmark.
Cost per thousand impressions (CPM) in Colombia began the period at about $2.57 (July 2025) and closed at $13.06 (July 2026). The 13‑month mean for Colombia was roughly $3.20, with a low of $1.70 (May 2026) and a high of $13.06 (July 2026). The global baseline averaged about $20.58 over the same span, with a floor near $16.47 (July 2026) and a peak around $24.26 (November 2025).
Month-to-month movement in Colombia was often small — several months hugged the $2.00 mark — but two momentum events punctuated the run: a lift to $4.59 in October 2025 (more than double the prior month) and a rebound to $13.06 in July 2026. Excluding the July 2026 surge, typical monthly swings were under $0.50; including it, the mean absolute monthly change is roughly $1.51, reflecting how one dramatic move can reshape perceived volatility.
Across the period there’s a subtle seasonal rhythm: a mid‑autumn lift in October 2025 and softer engagement through late autumn into winter, followed by small rebounds in early Q1 2026. May 2026 registers the trough at $1.70, consistent with a quieter late‑spring cadence in Colombia. The July 2026 spike breaks that pattern entirely, reversing a year of relatively low CPMs into a brief, sharp peak.
The baseline shows its own seasonal pressure — a November 2025 high and a notable decline into mid‑year 2026 — but the scale is very different. Global CPMs move by multiple dollars month‑to‑month, reflecting broader market competition and seasonal ad budgets.
Colombia ran well below global CPM levels for most months: on average Colombia’s CPM was about 15.5% of the global benchmark (roughly 84.5% lower). For most of the year Colombia’s CPMs were in the 8–13% range of global CPMs; the gap narrowed in October 2025 (Colombia ~23% of global) and collapsed in July 2026 when Colombia climbed to about 79% of the global CPM. At its widest gap (May 2026) Colombia was only ~7.5% of the global CPM. In relative terms Colombia was more variable (large percent swings off a small base) while the global baseline showed larger absolute swings but lower percent volatility.
Understanding Facebook Ads benchmarks for cost‑per‑thousand‑impressions across all industries in Colombia provides a clear view of country‑specific ad costs and CPM analysis versus global patterns — useful context for industry ad performance and broader Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance comparisons.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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