Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Denmark’s Facebook Ads CPMs told a year of light costs with heavy swings. Across all industries, the market consistently priced well below the global benchmark, averaging 9.08 versus the global 20.10 over the period. The curve was choppy: a holiday lift in December 2024, a sharp January drop, a March surge to the yearly high, and a deep summer trough in July–August before a modest autumn recovery. Volatility was the defining trait, with several months doubling or halving relative to the prior month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Seasonal texture came through, but with local twists. Denmark showed a Q4 2024 lift (11.20 in November to 15.26 in December), then a classic Q1 reset—January marked the trough at 5.39 before a March rebound to 15.86. Q2 was mixed: a mid-quarter rise in May (14.04) broke an otherwise softer pattern. Summer delivered a clear nadir, with July–August at the annual floor near 4.37. Early autumn rebounded (8.98 in September; 8.83 in October), but unlike the global market’s Q4 surge, Denmark eased into November 2025 at 6.50.
Denmark ran below market every month. The gap narrowed the most in March 2025 when Denmark’s CPM reached 15.86 against the global 19.11 (17% below). It widened most in August at 4.37 versus 19.98 globally (78% below). In quarterly contours, Denmark’s levels hovered around 9–10 in Q1 and Q2, slipped to about 5.9 in Q3, and closed Q4 (Oct–Nov) near 7.7. By contrast, the global series was steadier and higher throughout, averaging 20.10 and rising into late 2025 (24.72 in November, up ~3% year over year). Denmark’s CPM volatility—both in points and percentage—was markedly more pronounced than the global benchmark.
As a CPM analysis, these Facebook Ads benchmarks highlight a low-cost but highly variable environment for all industries in Denmark, consistently trailing global, with sharp swings around seasonal peaks and summer troughs. Understanding country-specific ad costs and CPM performance in Denmark versus the global benchmark helps advertisers interpret Facebook Ads benchmarks for all industries in Denmark within a broader market context.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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