Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Denmark’s CPM story this period is one of dramatic swings: starting very low in mid‑2025, climbing through Q4 and then accelerating into a steep run from January to May 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Denmark compared to the global benchmark.
Across July 2025–May 2026 Denmark’s median cost per thousand impressions (CPM) averaged about $16.02, versus a global benchmark average of roughly $20.83 over the same months — about 23% lower overall. The Danish series begins at $4.22 in July 2025, drops to a low of $3.84 in August, then moves through a steady climb (to $8.37 in October and $13.46 in November), a small dip in December ($11.02), and a sharp lift in calendar 2026: $20.00 in January, $16.64 in February, then a rapid surge to $28.42 in March, $29.25 in April and a peak of $34.03 in May 2026. The total range is large: from $3.84 to $34.03 — a spread of about $30.20.
Monthly momentum is pronounced. After an early lull, Denmark recorded multiple double‑digit month‑over‑month jumps (for example August→September ≈ +81% and December→January ≈ +81%), and several high single‑digit to double‑digit increases into spring. Average absolute monthly change was roughly 40% — a far higher rhythm than the baseline.
Seasonally, the Danish pattern shows a deep soft patch through summer (lowest CPMs in July–August), a progressive lift into late autumn, then a marked rebound and steep escalation in early 2026. Q4 shows a clear rise (October→November spike), followed by a modest December dip, and then the strongest momentum in Q1 into late spring. This cadence contrasts with the global pattern, where month‑to‑month movements were steadier and less extreme across the same timeframe.
Relative to the global CPM benchmark, Denmark began the period far below market: roughly 78% below global CPMs in July and about 80% below in August. The gap narrows into autumn (about 44–58% below in November–December) and flips in 2026 — Denmark moves above the global line in January (~6% above) and then increasingly outruns the benchmark, finishing May about 50% higher than the global CPM. Volatility comparison is striking: Denmark’s average absolute monthly change (~40%) was roughly five times the global average (~7.8%), making Denmark a much more volatile market for CPMs during this window.
Understanding CPM analysis and country-specific ad costs in Denmark — and how Denmark’s All‑industry CPMs compared to Facebook Ads benchmarks globally — reveals a market that shifted from extreme underpricing in late 2025 to premium pricing by spring 2026, with high month‑to‑month momentum and notable seasonality.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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