Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
India’s cost-per-thousand-impressions (CPM) sits far below the global benchmark but tells a story of sharp swings and late-year momentum. Over the 12-month window, India’s median CPMs averaged about $1.11 and moved between $0.42 and $1.64, while the global median sat near $20.68. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in India compared to the global benchmark.
The India CPM series began at $1.48 in June 2025 and closed higher at $1.64 in May 2026 — a net lift of roughly +10.5% from start to finish. The calendar high was $1.636 in May 2026 and the low $0.424 in February 2026. Monthly medians averaged $1.11, with a standard deviation around $0.44 (population std. dev.), indicating meaningful month-to-month variability on a small dollar base.
Movements were pronounced: July showed a modest lift (+7.6%), August fell about −31.5%, September rebounded +48.5%, October held near prior levels, then November dropped sharply (−54% from October). A second trough arrived in February (−48% from January) before a steady rebound through March–April and a sharp lift into May (+131% April→May). Average absolute monthly change was large — roughly 41% per month — underlining a volatile cadence across the year.
Globally, CPMs trend higher into Q4 and show Q1 cooling; the baseline exhibits a pronounced November spike and elevated April–May levels. India’s rhythm diverged. November — where the global median spiked to ~$24.21 — corresponded with a local dip to ~$0.72. February marked India’s low point ($0.42), followed by a gradual rebound into spring and a pronounced lift in May to the year’s high. The result is a pattern of sharper troughs and quicker rebounds in India, rather than the steadier seasonal climb seen in the global series.
Magnitude-wise, India’s CPMs trailed the global medians by a very large margin. On average India’s CPMs were roughly 95% lower than the global median ($1.11 vs. $20.68). Relative gaps fluctuated month-to-month: at their narrowest India’s medians were about 8–9% of global levels (roughly 92% below) and at their widest only about 2% (≈98% below). In volatility terms India showed a far higher relative swing: coefficient of variation for India was ~40% versus ~9% for the global benchmark — about four times the relative volatility.
The baseline also shows distinct seasonal pressure points (notably November and April peaks), while India’s largest moves occurred in November (fall) and May (rebound), producing a divergent calendar profile for All industries in India when compared to global CPM behavior.
Understanding cost-per-thousand-impressions (CPM) benchmarks for all industries in India — and how they compare to global Facebook Ads benchmarks — highlights stark differences in country-specific ad costs, CPM analysis, and the volatility that can sit behind industry ad performance. This CPM analysis for All industries in India provides a data-rich lens on country-specific ad costs and broader CPM trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app