Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Israel’s cost per thousand impressions (CPM) sits well below the global benchmark but moves with a recognizable seasonal drumbeat. Over the 12 months from June 2025 to May 2026, Israel’s CPM averaged about $8.76 versus a global median of roughly $20.68 — roughly 58% lower on average. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
The year opens in June 2025 with a low Israeli CPM of $5.21 and closes in May 2026 at $8.72 — a net increase of about 67% from the starting point. The Israel series ranged from a low of $5.21 (June 2025) to a high of $15.18 (November 2025), with a 12‑month mean of $8.76. Monthly moves were notable: the largest jump came in November (+~85% from October to November), and the biggest single-month decline followed in December (~−30%). Average monthly absolute change was about $2.84, while the standard deviation of monthly CPMs was roughly $2.50, reflecting meaningful month-to-month swing.
By contrast the global baseline sits consistently higher — monthly medians clustered between about $18.8 and $24.2, averaging $20.68 with a lower monthly volatility (std. dev. ~ $1.92). That places Israel as a lower-cost but more variable market in raw CPM terms.
Seasonally, both Israel and the global market show a Q4 peak, with November 2025 the standout month: Israel at $15.18 and the global baseline at $24.21. Israel’s pattern includes early-summer softness (June low), mid-summer lift (July), a fall pullback, then a pronounced Q4 spike, followed by a December ebb and a choppy Q1. March 2026 is a distinct trough for Israel ($6.31) even as global CPMs rise into the spring. April 2026 shows another uplift in Israel to about $10.30 before a moderate retreat in May.
These rhythms create recurring contrasts between higher competition months (Q4 spike) and softer pockets (early summer, March), producing a jagged but interpretable seasonal profile.
Across the year Israel trailed global CPMs every month, with the gap narrowing and widening: the narrowest relative difference occurred in November 2025 (Israel ~62.7% of global, ~37% below), while the widest gap was in March 2026 (Israel ~28.4% of global, ~72% below). On average Israel’s CPMs were about 58% lower than the global benchmark, and monthly volatility in Israel was about 30% higher than the baseline, signaling a lower-cost but more erratic pricing environment.
Closing
Understanding CPM analysis and country-specific ad costs for all industries in Israel frames how Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and industry ad performance compare regionally and globally — especially for country-specific evaluations like Israel.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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