Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Israel’s Facebook Ads CPMs sat well below the global benchmark throughout the period, but the more interesting story is the rhythm: a strong start into early 2025, a deep Q2 trough, and a steady late-year recovery. The market showed sharper month-to-month swings than the global trend, with February and June as clear outliers. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across Nov 2024–Nov 2025, CPM in Israel averaged $7.58, ranging from a low of $4.85 in June to a high of $10.20 in February—a 52% peak-to-trough spread. The period opened at $8.91 in November 2024, dipped to $6.49 in December (−27% MoM), rebounded to $8.44 in January (+30%), and peaked at $10.20 in February (+21%). March eased to $9.31 (−9%), before a sharp April slide to $5.00 (−46% vs. March). After a partial rebound in May (+36%), June reset the floor at $4.85 (−29% vs. May).
The back half of the year was a climb-and-settle: July jumped to $8.76 (+81% vs. June), August cooled to $7.75 (−11%), September softened further to $5.90 (−24%), then CPMs lifted to $7.91 in October (+34%) and $8.19 in November (+4%). Measured by average absolute month-to-month change, volatility in Israel was 2.02 CPM points, more pronounced than the global benchmark’s 1.39 points.
Seasonally, Israel’s all-industry CPMs favored early Q1 and struggled in Q2:
This cadence contrasts with the typical global pattern where CPMs often firm into Q4.
Israel’s CPMs consistently undercut the global benchmark. The global average over the same months was $20.10, versus Israel’s $7.58—about 62% lower on average. The gap narrowed most in February (Israel at $10.20 vs. global $18.02, 43% lower) and widened in June ($4.85 vs. $19.42, 75% lower). Year over year, Israel drifted from $8.91 in Nov 2024 to $8.19 in Nov 2025 (−8%), while the global benchmark rose from $24.05 to $24.72 (+3%). Globally, CPMs hovered mostly between $18 and $21 before a Q4 climb to $24–25; Israel’s curve was choppier, with deeper mid-year discounts and quicker rebounds.
As a CPM analysis of Facebook Ads benchmarks for all industries in Israel, this view highlights a market with lower country-specific ad costs than the global average, a pronounced Q2 softness, and more volatile month-to-month movement. Understanding Facebook Ads cost-per-thousand-impressions benchmarks for all industries in Israel helps teams situate industry ad performance against global CPM trends and evaluate how local costs are moving relative to broader patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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