Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The headline: Israel’s cost-per-thousand-impressions (CPM) ran materially below the global benchmark across the year, with sharp month-to-month swings and a distinct November spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Israel compared to the global benchmark.
Israel’s median CPM started the period in July 2025 at about $9.63 and finished June 2026 at roughly $9.79 — a flat overall trajectory on the surface, but one that masks meaningful moves inside the year. The Israeli 12‑month median was approximately $9.15, with values ranging from a low of $6.19 in September 2025 to a high of $15.18 in November 2025. By contrast, the global (baseline) median over the same 12 months averaged about $20.93 and ranged from roughly $18.81 to $24.26.
Month-to-month, Israel saw notable lifts and declines: a steady slide into September (6.19), a rebound into October (8.13), a sharp lift to the year’s peak in November (15.18), then a pullback in December (10.71) and into early 2026. Another trough hits in March 2026 (6.34) before a bounce in April (10.33). Average absolute monthly movement was about $2.52 in Israel — higher than the global average monthly swing.
Keywords like CPM analysis, Facebook Ads benchmarks and country-specific ad costs help frame this as a market where ad inventory priced significantly below global norms, but with pronounced intra-year variability.
The rhythm shows two clear seasonal beats: a Q3 softening into September and a pronounced Q4 lift centered on November. The November spike (15.18) contrasts with the September trough, creating the largest intra-year swing. Early Q1 shows moderation, with March again softer. This pattern reads like a market that experiences episodic peaks (notably late-year competition or demand) and intermittent pullbacks — a cycle of decline then rebound rather than a steady climb.
Across the year Israel’s CPMs were consistently below global levels — on average about 56% lower. Monthly gaps varied: the narrowest gap occurred in November 2025, when Israel’s CPM was roughly 38% below the global CPM; the widest gap appeared in March 2026, about 71% below. Israel’s average monthly volatility (≈ $2.52) was about 58% higher than the global average monthly swing (≈ $1.59), and Israel’s overall range (~$9.0) exceeded the baseline range (~$5.5), signaling a more volatile local market despite lower absolute prices.
This CPM analysis of All industries in Israel situates country-specific ad costs within global Facebook Ads benchmarks and CPM analysis frameworks, offering a clear view of industry ad performance and volatility for Israel.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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