Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Across all industries in Israel, cost per thousand impressions (CPM) ran markedly below the global benchmark, but with sharper month-to-month swings. Israeli CPMs averaged $7.53 from November 2024 through October 2025 versus a $19.97 global average, a discount of roughly 62%. The year’s story centers on a Q1 lift, a pronounced Q2 trough, and a Q3 rebound that cooled into September before stabilizing in October. Volatility was a theme: Israel’s average monthly move was about $2.23, notably choppier than the global market’s $1.27.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israeli CPMs opened at $8.91 in November 2024 and ended at $7.91 in October 2025, an 11% step-down across the period. The high point arrived in February 2025 at $10.20, while the low came in June at $4.82, marking a 53% slide from peak to trough. Average CPM across the year settled at $7.53, with a spread of $5.38 between the high and low.
Notable turns:
On volatility, Israeli CPMs shifted by an average of $2.23 month over month, with the sharpest drop in April (−$4.31) and the largest jump in July (+$3.94). That pace of change was roughly 76% more volatile than the global series.
Seasonally, the global market showed a familiar arc: elevated Q4 pricing (e.g., $24.53 in November 2024) easing into January ($17.87), then gradually firming into late Q3 and Q4. Israel echoed the early-year firming but diverged with a deeper Q2 trough. Quarterly averages underscore the rhythm:
Within Israel, three months sat below $6 (April, June, September), while mid-year rebounds frequently met resistance by month-end or the following month, pointing to a stop-start cadence rather than a smooth climb.
Israel trailed global Facebook Ads benchmarks throughout the period by 44–76%. The gap was narrowest in February (Israel $10.20 vs. global $18.10, −44%) and widest in June (Israel $4.82 vs. global $19.67, −76%). On average, Israel’s $7.53 CPM was $12.44 lower than the global $19.97. While the global trend moderated from holiday highs and then steadied upward into Q3–Q4, Israel’s CPM analysis shows a more jagged path, with deeper mid-year softness and faster rebounds.
Understanding Facebook Ads CPM benchmarks for all industries in Israel highlights country-specific ad costs and how they compare to global CPM analysis. This benchmark view helps marketers interpret industry ad performance in Israel relative to worldwide patterns and track the momentum and volatility shaping CPM trends over the past year.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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