Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
New Zealand’s Cost Per Thousand Impressions (CPM) for all industries showed a choppy, high-amplitude year compared with a steadier global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in New Zealand compared to the global benchmark.
CPM in New Zealand began the period in June 2025 at about $16.52 and finished (May 2026) at roughly $26.83 — a net lift of about 62% over 11 months. Across the 12-month window, New Zealand’s median CPM averaged approximately $20.94, with a low of $12.45 (March 2026) and a high of $51.05 (August 2025). By contrast, the global baseline averaged about $20.68 over the same months, with a much narrower range (roughly $18.83 to $24.21).
Volatility was a defining feature for New Zealand: month-to-month absolute changes averaged about $8.48, more than five times the baseline’s average absolute move (~$1.56). The biggest single swing was the collapse from August ($51.05) to September ($15.55) — a drop of roughly $35.50 (about −70%). Other notable moves included the sharp rise into July–August (June → July +$13.79; July → August +$20.74) and a late-period lift into May (+$10.08 from April).
The rhythm in New Zealand was irregular rather than smoothly seasonal. Mid-winter (August in the Southern Hemisphere) produced an outsized spike in CPM, while late winter and early spring (September through March) settled into lower levels, with the trough in March at about $12.45. From April into May, CPMs rebounded, finishing the observed window at elevated levels near $26.83. The baseline pattern was steadier: modest increases into Q4 and relative firmness through spring, without the dramatic spike-and-crash pattern seen in New Zealand.
Relative to the global benchmark, New Zealand’s annual average was only slightly higher (~+1.3%), but that masks large monthly gaps. In August New Zealand ran about 164% above the global CPM (NZ $51.05 vs global $19.29). In other months — for example September — New Zealand trailed the baseline by roughly 19% (NZ $15.55 vs global $19.16). Over the period the global trend showed a steady, muted rise (~+20% from June to the following May), while New Zealand’s path was much choppier and higher-amplitude (overall +62% from its June low to the May close, with peak-to-trough swings of roughly 4.1x between max and min).
Understanding Facebook Ads CPM analysis and country-specific ad costs in New Zealand for All industries helps frame how industry ad performance can diverge from global CPM trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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