Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Norway’s cost-per-thousand-impressions (COST_PER_THOUSAND_IMPRESSIONS, CPM) ran materially below the global benchmark across the 12-month window, with a clear late‑summer trough and a Q4 lift that left the market more choppy than the baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Across June 2025–May 2026 Norway’s median CPM averaged about $10.74, starting at $9.27 in June and finishing at $10.32 in May — an 11% net rise from start to finish. The monthly low was $6.87 in September 2025 and the high was $13.74 in November 2025, giving a spread of roughly $6.87. By comparison the global benchmark over the same months averaged approximately $20.68 — nearly double Norway’s level.
Month-to-month momentum in Norway showed sharp swings: the market dipped from July into September (10.85 → 6.87) then lifted sharply into November (10.03 → 13.74). A softer dip appeared in February (12.01 → 9.33) before a rebound into March–April (9.33 → 12.69). Average absolute monthly movement in Norway was about $2.05, indicating more jagged shifts than the global baseline.
Seasonality is visible. Norway trended down through late summer into a September trough, then climbed into a pronounced Q4 peak in November and remained elevated through December and January. February showed a mid-winter softening, followed by a March–April rebound. The baseline also shows a strong November uptick, but Norway’s proportional swings are larger relative to its own mean, making the rhythm feel punchier: quieter late summer, a strong Q4 lift, a winter plateau, a February dip, and a spring rebound.
Relative to the global CPMs, Norway ran materially below average throughout the year — on average about 48% lower. The gap narrowed to its smallest in December (Norway ≈ $13.14 vs global ≈ $20.19; Norway ~35% below) and widened most in September (Norway ≈ $6.87 vs global ≈ $19.16; Norway ~64% below). Norway’s month-to-month volatility (avg abs change ≈ $2.05) was roughly 40% greater than the baseline’s (avg abs change ≈ $1.47), making Norway both lower-priced and more variable. Global CPM highs were roughly in November and April; Norway mirrored the November uplift but at a much lower absolute level.
This data-driven snapshot of COST_PER_THOUSAND_IMPRESSIONS (CPM) shows that across all industries in Norway, Facebook Ads benchmarks and CPM analysis sit well below global levels while displaying stronger month-to-month movement. Understanding Facebook Ads CPM benchmarks for all industries in Norway helps advertisers interpret country-specific ad costs and industry ad performance against broader CPM and CPM trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app