Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across all industries in Norway, Facebook Ads CPMs spent much of the year well below the global benchmark, but the real story is the volatility: a mid‑summer surge, a sharp late‑summer trough, and a Q4 rebound that briefly pushed Norway above market. Norway’s all‑industry CPM averaged $13.42 versus a $20.10 global average, a 33% discount. The series opened at $11.71 in November 2024 and closed at $24.78 in November 2025, a striking +112% year over year, while global CPMs were essentially flat over the same Nov‑to‑Nov window (+3%).
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Norway’s CPM traced a wide arc, ranging from a low of $3.87 in September 2025 to a high of $24.78 in November 2025—a $20.91 band. The period began softly: $11.71 in November 2024 slid to $7.34 in December (−37%), then rebuilt through early 2025 to $18.26 by April. Mid‑year delivered the sharpest swings. After easing to $7.79 in June, CPMs vaulted to $22.15 in July (+185% month over month), halved in August (−47%), and hit the year’s floor in September (−67% vs. August). Q4 saw momentum return, with a rebound to $10.87 in October and a surge to $24.78 in November (+128%).
On volatility, Norway’s average month‑to‑month move was $6.71 per thousand impressions—almost five times the global benchmark’s $1.39—underscoring a choppier market rhythm than the steadier global curve. Despite the turbulence, the full‑period average settled at $13.42, well under the global $20.10.
Seasonality presented in two acts. Q4 2024 was uncommonly soft for Norway, with CPMs easing into December. Late winter and spring formed a steadier plateau (February–April clustered around $17–$18). Summer brought whiplash: June trough, July spike, then a pronounced August–September cooldown. Performance typically tightens through Q4 as competition rises, and Norway followed that pattern in 2025, with a strong November lift that set the annual high.
Relative to Facebook Ads benchmarks globally, Norway was below market in 11 of 13 months. The steepest gap appeared in September 2025, when Norway’s $3.87 CPM trailed the global $19.36 by roughly 80%. The narrowest gaps came in April 2025 (1% below global) and November 2025, when Norway marginally topped global ($24.78 vs. $24.72). July also ran above market by about 16%. Overall, Norway averaged 33% below the global CPM, while the global trend held in a tighter $17.8–$24.7 range and climbed gradually into Q4.
Taken together, this CPM analysis shows that all‑industry ad performance in Norway was discounted versus the world but far more volatile, with dramatic mid‑year swings and a decisive Q4 finish. Understanding Facebook Ads CPM benchmarks for all industries in Norway—alongside related Facebook Ads benchmarks like CPC trends and CTR performance—helps frame country‑specific ad costs against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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