Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: Philippines CPMs ran at a small fraction of the global benchmark across the 12 months from June 2025–May 2026, but they were far more volatile — punctuated by a late-winter spike and a sharp spring drop. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in the Philippines compared to the global benchmark.
Median cost-per-thousand-impressions (CPM) in the Philippines started the period at about $1.34 in June 2025 and finished near $0.99 in May 2026, a decline of roughly 27%. Over the year the Philippines’ median CPM averaged about $1.50, with a low of $0.76 (April 2026) and a high of $3.39 (February 2026). Month-to-month movement was frequent: the mean absolute monthly change was approximately $0.8, which is more than half of the Philippines’ average CPM — a sign of pronounced short-term swings. Notable moves include an October 2025 uptick (from $0.87 to $2.28), a winter run-up into February 2026 (peaking at $3.39), and a dramatic pullback into April 2026 (down to $0.76).
Rhythm in the Philippines shows pockets of strength and softness rather than a smooth seasonal curve. The summer months (July–September 2025) were generally sub-$1 CPM, followed by an October surge and a quieter December. January–March 2026 comprised a high-volatility window with two-month elevated CPMs (January ~ $1.85, February ~ $3.39, March ~ $2.82) before a steep April contraction. This pattern creates a jagged seasonal profile: soft mid-year, spiking around late Q4–Q1, then rebounding into a low in spring.
Against the global baseline, the contrast is stark. The global benchmark averaged roughly $20.7 CPM across the same months (range ≈ $18.8–$24.2), meaning Philippines CPMs ran about 90–95% below global levels — not a small gap but a consistent structural difference. Where the global trend shows steady month-to-month movement and a November high (~$24.2), the Philippines trend was far choppier, with peak-to-trough swings of more than 4x between its low and high months. In relative terms: global CPMs were above market and stable, while Philippines CPMs were below average and more volatile.
Understanding Facebook Ads CPM analysis and country-specific ad costs for all industries in the Philippines provides a clear comparative view of industry ad performance versus global CPM benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app