Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Singapore’s Facebook Ads CPMs ran materially below the global benchmark across the period, but with sharper late-year momentum. Median costs fell into mid-2025 before staging a decisive Q3–Q4 climb, culminating in the annual peak by November 2025. The pattern shows a deeper trough and stronger rebound than the global market, which moved more steadily with a typical Q4 lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Across November 2024 to November 2025, Singapore’s median CPM averaged $9.41, roughly half of the $20.10 global average. The period opened at $10.75 in November 2024, slid to a low of $6.59 by June 2025, then climbed to $15.05 in November 2025—up 40% year over year and more than double the June trough. The monthly range was wide: $6.59 to $15.05 (a 2.3x swing), versus a tighter $17.80 to $24.72 globally (1.4x).
Key monthly movements punctuated the year. A sharp December drop (−24%) set up a soft Q1, followed by a March bounce (+24% vs. February). After a brief April retracement, CPMs eased into the June low. From there, the rebound accelerated: July jumped +39%, August added +14%, and Q4 intensified the climb—October rose +26% from September, and November added another +22% to reach the peak. Volatility averaged 1.46 points per month in Singapore, slightly higher than the global benchmark’s 1.39.
Seasonality was pronounced. Costs softened from late Q4 into early Q2, consistent with typical post-holiday cooling. The mid-year low in June marked the turning point, with CPMs rebuilding through Q3 and accelerating into Q4 as competition increased. The strongest pricing arrived in October–November 2025, aligning with global patterns of heightened demand late in the year.
Singapore’s CPMs tracked below market every month, averaging 53% under the global level. The gap was widest in June 2025 (66% below global) and narrowest by November 2025 (39% below), reflecting a notable convergence late in the year. While the global trend dipped into January and then hovered near $19–$20 for most months before rising to $24.72 in November (+3% YoY), Singapore’s path was choppier but more directional: down to mid-year, then a strong, sustained climb to a November high (+40% YoY). Overall volatility was comparable, with Singapore only slightly more variable than the global benchmark.
This CPM analysis provides Facebook Ads benchmarks for all industries in Singapore, highlighting country-specific ad costs and how they move relative to the global market. Understanding CPM trends—alongside companion metrics like CPC trends and CTR performance—helps frame industry ad performance in Singapore against broader global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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