Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Singapore’s CPMs sat well below the global benchmark across the period, yet the local market showed clear momentum: a mid‑year trough followed by a steady climb into late Q3 and a sharp lift in October. Prices were relatively calm in early Q2 before snapping higher into the back half, with June marking the floor and October the high. Overall volatility in Singapore was comparable to global swings, but the timing of spikes and dips differed, creating a distinct local rhythm.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Across November 2024 to October 2025, Singapore’s CPM averaged about $8.88, ranging from a low of $6.59 in June to a high of $11.86 in October. The period opened at $10.75 in November 2024, slid through December (−25% month over month) and bottomed near February–June, before rebounding through August and surging again into October. From the June low to October, CPMs climbed roughly 80%.
Key monthly movements stand out:
Average month-to-month movement in Singapore was about $1.30, signaling moderate volatility with a few outsized jumps. The arc is clear: early softness, a midyear floor, then a late-year rally culminating in the period’s high.
Seasonality showed through in both datasets. Singapore’s CPMs softened across Q1 and into Q2—consistent with lighter early-year competition—then stabilized and rebuilt in Q3. August posted a notable local high near $10.34, cooled slightly in September, and then spiked to $11.86 in October as late-year demand intensified. The midyear low in June marks the pivot point, with the second half running materially higher than the first.
Globally, CPMs followed a classic seasonal shape: a December comedown from November’s peak, a January trough, and a steady lift into late Q3 and October. This places Singapore’s minimum later (June) and its late‑year rise slightly steeper than the broader market.
Relative to the global Facebook Ads benchmarks, Singapore’s CPMs were consistently lower. Singapore averaged $8.88 versus a global average of $19.97 over the same months—about 56% below the market. The gap was widest in June (−67% vs. global) and narrowest in October (−45%). While the global trend eased from $24.53 in November 2024 to $21.43 in October 2025 (−13%), Singapore moved the other way, climbing from $10.75 to $11.86 (+10%). Volatility was similar in magnitude (Singapore’s average monthly change: $1.30; global: $1.27), though Singapore’s swings clustered around midyear and October, compared with a steadier global rebuild after January.
In summary, CPM analysis for all industries in Singapore shows country‑specific ad costs that undercut global levels by roughly half, with a pronounced midyear low and a strong late‑year lift. Understanding Facebook Ads benchmarks and CPM trends for all industries in Singapore helps advertisers assess relative price pressures and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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