Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Singapore’s cost-per-thousand-impressions (CPM) pattern in this 12‑month window tells a story of two halves: a sustained premium period from June–November 2025 followed by a deep decline and muted levels through May 2026. Early 2025–H2 ran materially above the global baseline, then reversed sharply and finished well below the benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. “This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.”
Starting at a Singapore CPM of about 29.87 in June 2025, the market climbed and oscillated through a peak of 35.77 in October 2025 before collapsing into year‑end and settling around 6.47 in May 2026 — a roughly 78% decline from the June starting point. Across the full period Singapore’s median CPM averaged about 18.4, with a high of 35.8 and a low of 5.36. By contrast the global (baseline) CPM averaged roughly 20.7, ranging narrowly from about 18.8 to 24.2.
Monthly momentum mattered: Singapore stayed above the global benchmark for the first seven months (June→November 2025), with the October spike standing out at nearly +78% vs. global levels. From December 2025 onward there was a dramatic reversal — December’s 11.44 fell below the global 20.19, and January–May 2026 remained consistently depressed (January ~6.18, February ~5.36). Volatility was pronounced: Singapore’s standard deviation was about 11.2 CPM points, far higher than the global SD near 1.9. Average month‑to‑month movement in Singapore was roughly 5.4 CPM points, over three times the baseline’s ~1.6 monthly change.
The calendar rhythm shows a concentrated high‑pressure window in mid‑ to late‑2025 — summer to Q4 — followed by a steep seasonal unwind into Q1 2026. October and November appear as standout competitive months with elevated CPMs; December marks the inflection where the trend reverses into a prolonged trough that extends through early spring 2026. The amplitude of swings (from near‑36 down to about 5) creates a jagged seasonal profile rather than a smooth quarterly cycle.
Relative to the global benchmark, Singapore oscillated between being markedly above market and markedly below. In the high period (Jun–Nov 2025) Singapore outpaced global CPMs by roughly 17% to nearly 78% month‑by‑month; after December it trailed by 43% to more than 73% in the worst months (February 2026). Overall the 12‑month mean in Singapore was about 11% below the global mean, but that average masks the pronounced asymmetry: a front‑loaded premium followed by a deeper, longer discount. Singapore’s CPM series was measurably more volatile than the global baseline.
Understanding CPM analysis and Facebook Ads benchmarks for All industries in Singapore provides a clear, country‑specific view of ad cost swings — a complement to broader CPC trends, CPM analysis, CTR performance, and industry ad performance comparisons for country-specific ad costs.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app