Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Spain’s cost-per-thousand-impressions (CPM) for all industries ran materially below the global baseline across the year, with a lower absolute level but noticeably more month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Spain compared to the global benchmark.
CPM in Spain began at €4.37 in June 2025 and finished at €6.96 in May 2026 — a roughly +59% lift over the period. The Spanish series averaged about €5.67 per thousand impressions, with a low of €3.41 in August 2025 and a high of €7.55 in April 2026. By contrast, the global baseline averaged about €20.68 over the same months, ranging from ~€18.83 to ~€24.21.
Spain’s absolute gap versus the global benchmark is striking: Spanish CPMs generally sat between ~18% and 33% of global levels. At its narrowest, Spain was roughly 31–32% of the global CPM (about 68–69% below the global average); at its widest in August, Spain was only ~18% of global rates (about 82% below). Monthly swings in Spain were meaningful — the biggest single-month drop came from July → August (−41%), while the jump from September → October was +74%. Over the year the standard deviation of Spain’s monthly CPMs was about €1.35 (≈24% coefficient of variation), versus a baseline volatility near €2.01 (≈10% coefficient of variation) — Spain was more volatile in relative terms.
Seasonality shows soft midsummer CPMs in Spain (August trough) and recurring spring/early-Q2 strength (peaking in April). There’s an autumn spike entering October and November, but Spain’s Q4 lift is smaller in absolute CPM than the global pattern — November registers higher on the global side (~€24.21) while Spain plateaus around €6.5. The rhythm reads as a low-summer trough, an autumn uptick, a winter lull, and a steady rise through spring.
Relative comparison emphasizes scale and volatility differences. Spain’s CPMs were well below the global baseline throughout the interval (roughly 68–82% lower month-to-month). The global trend rose more steadily (~+20% from June→May), while Spain’s movement was choppier and produced a larger proportional gain (+59%) off a lower base. In variability terms, Spain was materially more volatile month-to-month than the global benchmark.
Closing: Understanding Facebook Ads CPM analysis for all industries in Spain helps frame country-specific ad costs and industry ad performance relative to broader CPM analysis and Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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