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December 2024 - December 2025
Detailed observation of presented data
Argentina’s Facebook Ads click-through rate (CTR) story is one of sharp peaks and deep troughs: a powerful holiday and early-Q1 lift, followed by a prolonged cool-down that undercut global momentum by year-end. Across all industries, Argentina averaged a 2.24% CTR from November 2024 through November 2025—about 24% higher than the 1.81% global average—but the path was far choppier than the relatively steady global climb. The standout surge capped in February, then unwound into an H2 slide that finished at the year’s low.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Argentina started at 1.42% in November 2024 and ended at 0.85% in November 2025, a 40% decline across the window. The high arrived in February 2025 at 4.04%—nearly triple the period’s low in November 2025 (0.85%). Median CTR averaged 2.24%, spanning a wide 3.19-point range, with volatility averaging 0.77 points month to month—around 14× more volatile than the global benchmark (0.06).
Key movements:
The data shows a pronounced end-of-year and early-Q1 lift, atypically strong in December–February, followed by a March reset and a steadier spring (April–June). The Southern Hemisphere winter months (July–August) coincided with softer engagement, with a mild September rebound that faded through Q4.
Quarterly rhythm underscores the split year:
Relative to Facebook Ads benchmarks worldwide, Argentina oscillated between outsized gains and meaningful underperformance:
Closing the year, Argentina’s CTR performance for all industries reveals a market with higher highs, lower lows, and far more volatility than the global benchmark. Understanding Facebook Ads CTR performance benchmarks for all industries in Argentina helps quantify engagement swings and compare country-specific ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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