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June 2025 - June 2026
Detailed observation of presented data
Canada’s click-through-rate story is one of steady recovery with sharper swings than the global market. After a soft June 2025 start, CTRs in Canada rose through spring 2026 with a notable March peak, but they remained consistently below the global median. “This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.” “This analysis explores ad performance trends for All industries available in Canada compared to the global benchmark.”
Canadian CTR (all industries) began at 1.23% in June 2025 and finished at 1.77% in May 2026 — a roughly +44% lift from the low to the closing month. Over the 12-month window Canada averaged about 1.55% CTR, with a low of 1.23% (June 2025) and a high of 1.88% (March 2026). Monthly moves were meaningful: a sharp rebound from February’s 1.41% to March’s 1.88% stands out as the largest single-month jump (≈+33%). Other moves were smaller but frequent — October, December and January all sat in the mid-to-high 1.4–1.7% band.
By contrast the global baseline averaged about 2.00% CTR across the same months, starting at 1.78% in June 2025 and ending near 2.08% in May 2026 — an overall rise of roughly +17% across the year. Global highs clustered in late Q1/early Q2 2026 (April peak ≈2.18%).
Seasonal rhythm shows a soft summertime entry (June) into a choppier autumn, then a steadier climb into year-end and early Q1. Canada’s winter months were mixed: December and January were stronger than the autumn trough, February dipped again, then March produced a pronounced rebound that carried into spring. The biggest single-month volatility for Canada occurred heading into March 2026, while the global series showed smaller, steadier month-to-month moves with a higher absolute level across Q4 and Q1.
Typical patterns visible in the series: softer early-summer rates, a jagged autumn, and a Q1 rebound — with Canada’s March spike as the clearest break from the prior rhythm.
Canada trailed global CTRs across every month in the window. On average Canada was about 22% below the global median (1.55% vs. 2.00%). The gap varied: at its narrowest in March 2026 Canada was only ~9% below the global CTR (1.88% vs. 2.07%), while the widest shortfall was roughly 34% below in February 2026. Canada also showed materially higher volatility — average absolute monthly moves of ~0.19 percentage points versus ~0.065 points for the global benchmark, roughly three times as variable.
In summary, Canada’s CTR performance for all industries ran below the global market across the year but displayed a stronger relative lift from mid-2025 into spring 2026, with pronounced month-to-month swings and a standout March peak.
Understanding Facebook Ads click-through-rate benchmarks, CTR performance and broader CPM analysis for all industries in Canada helps advertisers interpret country-specific ad costs and compare industry ad performance to global CPC trends and Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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