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July 2025 - July 2026
Detailed observation of presented data
Denmark’s click-through-rate (CTR) profile over the last 11 months tells a story of sharp swings and episodic lifts that sit below the global baseline most of the time, punctuated by a few standout months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Denmark compared to the global benchmark.
Denmark’s median CTR began at a low 0.36% in July 2025 and finished the period at 1.48% in May 2026. Across those 11 months the Danish median CTR averaged about 1.69%, with a low of 0.23% (August 2025) and a peak of 3.12% (October 2025). By contrast, the global baseline for the same months averaged roughly 2.02% — putting Denmark about 16–17% below the global median on average.
Momentum was dramatic at times. After an August trough of 0.23%, CTR surged into September (0.83%) and exploded in October to 3.12% — a month-over-month lift of approximately 274% from September to October. October’s 3.12% was about 59% above the global October benchmark (1.97%). November and December remained elevated (roughly 2.13% and 2.12%), followed by a dip in January (1.62%) and a rebound in February (2.69%). March stayed firm at 2.21% before a gradual softening into spring.
Volatility was pronounced: average absolute monthly movement in Denmark was about 0.68 percentage points, compared with about 0.06 points for the global baseline — roughly an 11x difference in month-to-month swings.
The rhythm shows a clear Q4 lift: October through December delivered some of Denmark’s highest CTRs in the period, with October as the standout spike. Q1 presented mixed dynamics — January softened relative to December, February rebounded strongly, and March held near the global level. Spring (April–May) trended slightly lower again, settling near 1.7% then 1.48% in May.
This pattern reads as episodic peaks in late-year and a Q1 rebound rather than a smooth seasonal curve; the large jumps and drops create a jagged monthly cadence rather than a gentle seasonal slope.
Relative to the global benchmark, Denmark was mostly below average but not uniformly so. Denmark underperformed heavily in mid-summer — the widest gap was in August 2025 when Danish CTR was roughly 88% below the global level. By contrast, Denmark exceeded the global benchmark in several months: October (+59%), November (+11%), December (+3%), February (+26%) and March (+6%). At its narrowest relative position Denmark was about 6% above global CTRs in March 2026; at its widest shortfall it lagged by roughly 88% in August 2025.
Understanding Facebook Ads click-through-rate benchmarks and CTR performance for All industries in Denmark helps contextualize volatility, seasonal lifts in Q4, and how country-specific ad costs and industry ad performance diverge from global CPM analysis and CPC trends. This snapshot of Denmark’s CTR dynamics offers a data-grounded view for performance marketers and creative strategists comparing Denmark to global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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