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December 2024 - December 2025
Detailed observation of presented data
Denmark’s Facebook Ads CTR story over the past year reads like a comeback arc: a deep winter trough, a choppy spring, a low-slung summer, and then a decisive surge into Q4. Across all industries, Denmark’s median CTR averaged 1.44% from November 2024 to November 2025, trailing the global benchmark at 1.81%. Yet the year ends on a high note, with Denmark’s CTR climbing from 1.78% last November to 2.81% this November—up 58%—and well above the market late in the period. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Denmark’s monthly moves were pronounced. CTR fell 38% from November to December, then plunged to January’s low. It rebounded sharply in February (+1.31 points month over month), eased through March–June (hovering around 1.0–1.3%), slipped again in July, and built momentum from August through an explosive October (+1.44 points month over month). The range from trough to peak was wide—nearly 3.0 points—versus a 0.38-point range globally. Average absolute month-to-month shift was 0.67 points in Denmark, more than 10x the global volatility of 0.06 points.
Across the 13 months, Denmark outperformed the market in 5 months (November 2024, February, September, October, November 2025) and lagged in 8. The gap swung widely:
As a Facebook Ads benchmarks snapshot, this CTR performance view shows Denmark’s all-industry market running below the global average for much of the year before surging in Q4. Understanding click-through rate dynamics for all industries in Denmark—alongside broader CPM analysis and CPC trends—helps frame country-specific ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per lead across different markets
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