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December 2024 - December 2025
Detailed observation of presented data
Israel’s Facebook Ads CTR performance for all industries spent most of the year below the global benchmark, then surged late with an outsized November finish. The pattern is choppy: a sharp Q2 trough, a summer lift, a September snap-back, and a powerful rebound into Q4 that ultimately pushed Israel above the global mark in the final month observed. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across November 2024 to November 2025, Israel’s median CTR averaged 1.46%, trailing the 1.81% global average by roughly 19% (a 0.35-point gap). It started at 1.72% in November 2024 and ended at 2.43% in November 2025—a 42% lift from start to finish.
Highs and lows were pronounced. The yearly high arrived in November 2025 at 2.43%, while the low hit in May at 0.91%. The range across the period (1.52 points) was over four times the global range (0.38 points). Volatility was notably higher: Israel’s average month-to-month absolute change was 0.39 points, versus just 0.06 for the global benchmark.
The monthly rhythm shows dramatic swings:
Seasonally, Israel softened into late Q4 and early Q1, then hit its weakest stretch in Q2. The Q2 average was just 1.03%, well below the global Q2 average of 1.76%. Summer brought a two-step recovery that culminated in August’s 1.98% before a September retrenchment. Momentum returned in Q4, with November setting the annual high, a contrast to the global pattern that peaked in October and eased slightly into November.
Israel underperformed the global benchmark in 11 of 13 months. The widest gap appeared in May (0.91% vs. 1.77% globally, 49% below). The narrowest gap came near parity—slightly above market in August (+2% vs. global) and decisively above market in November (+24%). While the global trend rose steadily (+12% from November to November) with low volatility, Israel’s path was choppier, ultimately rising faster (+42%) but with far sharper month-to-month swings.
In short, CTR performance for all industries in Israel was below average most of the period, concentrated weakness in Q2, and exceptional late-year strength that briefly moved above market. These Facebook Ads benchmarks add context alongside CPC trends, CPM analysis, and other country-specific ad costs to frame performance in Israel against global patterns.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Israel helps advertisers evaluate CTR performance relative to the global market and recognize the country’s distinct mid-year softness and year-end lift.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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