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July 2025 - July 2026
Detailed observation of presented data
Israel’s click-through-rate (CTR) trajectory over the last 12 months tells a story of recovery and punctuated swings — higher highs but also deeper troughs than the global norm. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
Across July 2025–June 2026 Israel’s median CTR averaged about 1.75%, versus a global median of roughly 2.02% for the same months. Israel started the period at 1.43% in July 2025 and finished at a high of 2.33% in June 2026 — a rise of roughly 0.91 percentage points, or about +64% from start to finish. The year’s lowest point was 1.21% in September 2025; the peak was 2.33% in June 2026. By contrast the global benchmark moved from 1.87% to 2.02% over the period, a more modest +8% increase.
Monthly swings in Israel were pronounced: September’s drop to 1.21% stands out as the deepest dip, followed by a rebound into November (2.07%) and a pronounced late‑spring surge that peaked in June. The median gap vs. global varied: Israel trailed most months but exceeded the global CTR twice — November (+7.4%) and June (+15.3%).
Rhythm across quarters shows a softer late summer into early autumn, with Israel’s trough in September mirroring a sharper-than-usual pullback. Q4 (October–December) featured a rebound: October rose to 1.66% and November hit a local high at 2.07% before a modest December dip to 1.78%. Early Q1 held steady in the 1.57–1.69% band, then April–June showed acceleration, with April jumping to about 1.99% and June topping 2.33%.
That pattern — a late-summer low, an autumn lift, a steady Q1, and a late-spring/early-summer surge — creates a seasonal contour distinct from the global baseline, which showed steadier, smaller month-to-month moves.
On average Israel’s CTR ran about 13–14% below the global median across the 12 months. The gap widened and narrowed: the largest underperformance was in September (~36% below global), while the narrowest shortfall was in August (~2.4% below). Notably Israel moved above the global benchmark in November (+7.4%) and again in June (+15.3%). Volatility quantifies the difference: Israel’s mean monthly absolute change was roughly 0.33 percentage points, compared with about 0.06 points for the global benchmark — making Israel roughly five to six times more volatile month-to-month.
Across these dynamics you can see a market that is more swing-prone than the global average: deeper dips, sharper rebounds, and a late-period surge that closes much of the annual gap.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Israel provides a data-grounded view of CTR performance, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and industry ad performance for Israel.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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