See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
November 2024 - November 2025
Detailed observation of presented data
Across the past 12 months, Facebook Ads click-through rate (CTR) in Israel for all industries charted a choppy path that sat consistently below the global benchmark. The year opened near parity with the market in November, slid into a spring trough, spiked in August, and closed almost exactly where it began — a round-trip with far steeper swings than the global trend. While the global CTR marched steadily higher, Israel’s performance alternated between soft patches and sharp rebounds, with August standing out as the single above-market month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israel’s CTR averaged 1.38% from November 2024 through October 2025, versus a 1.81% global average — roughly 24% lower across the period. The series started at 1.72% in November 2024 and ended at 1.71% in October 2025, but that stable bookend hides a turbulent middle.
Highs and lows were pronounced. The peak arrived in August 2025 at 2.07%, followed by the steepest month-over-month drop into September (down 0.92 points to 1.15%). The low came earlier in May at 0.91%, after a subdued April at 1.00%. Two months sat below 1.0%, and eleven of twelve months trailed the global benchmark. Average monthly volatility was 0.38 points — about seven times the global benchmark’s 0.06 — underscoring a market characterized by sharp, short bursts of engagement rather than gradual climbs.
Key movements included:
The cadence aligns with familiar platform rhythms. Early Q1 in Israel was subdued before a February lift. Q2 represented the softest stretch, with April–May forming the year’s trough. Engagement strengthened through the summer, culminating in the August high, then cooled in September. Q4 opened with a rebound: October’s 1.71% marked one of the strongest months of the year.
Across halves, Israel’s H1 2025 average (Jan–Jun) was 1.21%, rising to 1.58% in the Jul–Oct window — a 31% gain that highlights momentum building into late summer and early Q4.
Relative to Facebook Ads benchmarks worldwide, the global CTR trend climbed steadily (+19% from November to October), while Israel’s path was flatter overall but far more volatile. On average, Israel trailed the market by about 24%. The gap was narrowest in November 2024 (about 2% below global) and widest in May 2025 (49% below). August 2025 was the lone month above market, at 5% higher than the global CTR.
Range and variability further differentiate the two series. Israel’s CTR ranged from 0.91% to 2.07% (a 1.16-point spread), roughly 2.8 times the global range over the same period. The global pattern moved in smaller steps, culminating in a high of 2.08% in October.
In summary, CTR performance for all industries in Israel showed pronounced swings, a deep spring trough, and a brief August surge, averaging 1.38% against a 1.81% global baseline. Understanding Facebook Ads CTR performance and country-specific ad costs through this benchmark lens helps marketers contextualize Israel’s results against broader CPC trends, CPM analysis, and global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app