See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
June 2025 - June 2026
Detailed observation of presented data
Israel’s click-through-rate (CTR) for all industries tracked a choppy but upward-leaning rhythm across the 12 months, averaging below the global median but punctuated by a sharp November high. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Over the period June 2025 → May 2026, Israel’s median CTR averaged about 1.65%, starting at 1.20% in June and finishing at 1.70% in May. The low point was 1.20% (June 2025); the high was 2.07% (November 2025). By contrast the global (baseline) median over the same months averaged roughly 2.00% — about 0.35 percentage points higher. In percent terms Israel ran roughly 18% below the global CTR on average.
Monthly moves were vivid: a lift from 1.20% in June to 1.84% in August, a sharp drop to 1.21% in September, then the year’s peak at 2.07% in November. After November’s spike Israel eased back into the 1.57–1.96% band for the first five months of 2026. Volatility was material — Israel’s month-to-month absolute swings averaged ~0.30 percentage points, considerably larger than the global monthly swing of ~0.06 points.
The rhythm shows two clear pulses. Late summer (July–August) produced a notable lift, followed by a pronounced September dip — the widest gap versus global levels. Q4 contained both the trough-to-peak momentum: October rose, November spiked, December eased. Early 2026 moved into a softer, more compressed range with a rebound in April and a modest decline into May.
These monthly patterns create a sense of momentum and rebound rather than a steady linear trend: summer lift → autumn drop → strong November uplift → consolidation in early spring.
Relative to the global benchmark, Israel was below average for most months. The narrowest gap occurred in August when Israel’s 1.84% nearly matched the global 1.88% (only about 2% lower). The widest shortfall was in September when Israel’s 1.21% trailed the global 1.89% by about 36%. Israel exceeded the global median only in November (2.07% vs. global 1.92%, roughly +8%).
In volatility terms Israel was more volatile — about 4.6× the global monthly swing — indicating sharper month-to-month movement in CTR performance compared with the baseline. Throughout the year the Israel series tracked below the baseline average but showed episodic outperformance and recovery.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Israel helps advertisers and creative strategists interpret CTR performance against broader global CPM analysis, CPC trends, and country-specific ad costs — offering a clear view of how Israel’s industry ad performance moves relative to worldwide patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app