See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
June 2025 - June 2026
Detailed observation of presented data
New Zealand’s click-through-rate (CTR) ran slightly above the global benchmark on average but showed much sharper month-to-month swings and a pronounced mid-year spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in New Zealand compared to the global benchmark.
From June 2025 to May 2026 New Zealand’s CTR started at 1.43% and finished at 1.68% — a net rise of about 17% versus its June starting point. The local median across the period was roughly 2.09%, compared with a global median near 2.00% for the same months. New Zealand’s high-water mark came in August 2025 at 2.75%, and the low was June 2025 at 1.43%. That August peak stood roughly 31% above New Zealand’s year average and about 46% higher than the global August benchmark (1.88%). Conversely, New Zealand underperformed the global benchmark by about 20% in both June 2025 and May 2026 when CTRs dipped near 1.43% and 1.68% respectively.
Monthly momentum included several sharp moves: rapid lift from June into August (+1.32 percentage points across two months), a pullback from August to October (down nearly 1.02 points), a rebound into late 2025 (Nov–Jan holding above 2.35%), and a quieter decline through spring 2026 into May. Average values hide those swings — the NZ series averaged 2.09% but moved as high as 2.75% and as low as 1.43%.
The rhythm shows a strong mid-year surge into August, followed by a fall into October and a secondary high across November–January. Q4 behaved like a mixed period: October dipped then November and December climbed again. Early Q1 2026 stayed elevated (January 2.57%) before a steady slide through February–May. The pattern reads like a summer/autumn peak around August and a late-year bump that sustains into the new year, then a softening into late spring.
Relative to the global baseline, New Zealand was only modestly above on average (about +4.6% relative difference), but the real contrast is volatility. New Zealand’s month-to-month absolute swings averaged roughly 0.38 percentage points, nearly six times the global monthly swing (~0.065 pp). That makes New Zealand more volatile month-to-month: periods where CTRs ran well above global (August +46%) alternate with months where New Zealand trailed global by around 20% (June, May). In short, the NZ CTR profile is higher on average but far choppier than the global benchmark.
Understanding Facebook Ads click-through-rate benchmarks for all industries in New Zealand helps contextualize CTR performance, CPC trends, CPM analysis and broader Facebook Ads benchmarks when comparing country-specific ad costs and industry ad performance.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app