See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
December 2024 - December 2025
Detailed observation of presented data
Norway’s Facebook Ads click-through rate tells a choppy but compelling story: high engagement bookending the period, a soft middle, and far more month-to-month movement than the global market. Across all industries in Norway, CTR averaged 1.56% from November 2024 through November 2025, versus a 1.81% global average. The year opened with a spike, slid into a long mid-year lull, and then rebounded hard into November. Volatility was the headline—Norway swung far more sharply than the steadier global benchmark.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
CTR in Norway started at 3.22% in November 2024, fell to 1.42% in December (−56% month-over-month), and rebounded to 1.94% in January 2025 (+36%). From there, momentum cooled: February landed at 1.70%, March at 1.30%, and April at 1.31%. The mid-year decline deepened with 0.98% in May and the period low of 0.89% in August. A modest recovery appeared in September (1.15%) before another dip in October (0.94%). The standout surge came in November 2025, up to 2.79%—a 1.85-point leap from October (+197% MoM).
Over the 13 months, Norway’s CTR ranged from 0.89% to 3.22%—a 2.33-point spread. The average monthly absolute change was 0.53 points, signaling pronounced volatility relative to the global trend. Despite a strong finish, the period began and ended lower year over year (3.22% in November 2024 vs. 2.79% in November 2025, −13%).
By contrast, the global median CTR averaged 1.81%, rising from 1.75% in November 2024 to 1.96% in November 2025 (+12%), with a peak at 2.04% in October and a far narrower 0.38-point range.
The Norwegian pattern reveals a dramatic Q4-to-Q1 swing, a soft Q2 and Q3, and a sharp late-year rebound. The mid-year stretch (March–October) averaged just 1.15%, markedly below both the early-year levels and the global norm. This rhythm aligns with common seasonal dynamics—engagement often tightens through competitive Q4 periods and can recover in early Q1—but Norway’s amplitude was notably larger. November stood out in both years: an early spike in 2024 and a late rally in 2025.
Norway’s CTR underperformed the global benchmark on average by about 14% (1.56% vs. 1.81%). It outpaced global levels in only 4 of 13 months (November 2024, January, February, and November 2025). The closest alignment came in February 2025, when Norway edged the market by 3%. The widest positive gap occurred in November 2024 (+83% vs. global), while the widest negative gaps hit in October 2025 (−54%) and August 2025 (−54%). Overall, global CTR climbed steadily (+12%) with low volatility (0.06 points average monthly movement), while Norway declined slightly (−13% from November to November) and was nearly 10x more volatile.
As a snapshot of Facebook Ads benchmarks, this CTR performance view shows Norway’s all-industry market running choppier and generally below the global baseline, punctuated by outsized Q4 surges and a prolonged mid-year trough. Understanding Facebook Ads click-through-rate benchmarks for all industries in Norway helps put country-specific ad costs, CPC trends, and broader CPM analysis in context by grounding creative and media expectations in measurable engagement patterns.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app