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July 2025 - July 2026
Detailed observation of presented data
Norway’s click‑through‑rate story over the last 13 months is one of sharp swings against a steadier global baseline. On average, CTR for all industries in Norway landed at about 1.80%, compared with a global median near 2.04% — roughly 12% below the worldwide benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Norway compared to the global benchmark.
Norway opened the series at a striking 3.53% CTR in July 2025 and closed at just 0.76% in July 2026 — a fall of roughly 79% from start to finish. Across the period the Norwegian median CTR averaged ~1.80%, with a high of 3.53% (Jul 2025) and a low of 0.76% (Jul 2026). Several large month‑to‑month moves punctuate the year: a dramatic drop from July → August 2025 (3.53% → 1.00%), a mid‑winter spike in February 2026 (2.44%), and a May 2026 peak (2.74%) before the steep decline into July 2026.
Volatility in Norway was pronounced. The average absolute monthly move was about 0.68 percentage points and the series’ standard deviation measures near 0.75 ppts — far larger than the global pattern. In plain terms, Norwegian CTRs swung by several tenths of a point most months, with occasional multi‑point moves.
Rhythm across the 13 months shows short bursts of strength followed by pullbacks rather than a smooth seasonal curve. Q4 (Oct–Dec 2025) sat in the mid‑range (about 1.15%–1.55%), while early Q1 2026 showed recovery (Jan ~1.80%, Feb ~2.44%). May 2026 registered the other notable high (2.74%) before a rapid slide in June → July 2026. The timeline reads like alternating lift and decline episodes rather than a single sustained seasonal trend — spikes in late winter and late spring interrupt several quieter months.
Compared with the global benchmark, Norway was above market in only three months (Jul 2025, Feb 2026, May 2026) and below average in the other ten. At its high relative to the baseline, Norway exceeded the global CTR by about 89% (Jul 2025 vs global 1.87%). At its low relative to the baseline, Norway trailed global CTRs by roughly 68% (Jul 2026 vs global 2.34%). The smallest gap occurred in June 2026, when Norway was about 6% below the global median. Overall, the baseline followed a much steadier path (average monthly absolute move ≈ 0.08 ppts), making Norway roughly 8–9× more volatile in practice.
Understanding these patterns provides a clear, numeric portrait of CTR performance variability: Norway’s all‑industry CTRs are typically lower than the global median but punctuated by sharp, month‑specific lifts in July 2025, February 2026 and May 2026.
Understanding Facebook Ads click‑through‑rate benchmarks for all industries in Norway helps advertisers evaluate CTR performance against global patterns and monitor country‑specific ad trends. Keywords: Facebook Ads benchmarks, CTR performance, country-specific ad costs, industry ad performance, CPC trends, CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per lead across different markets
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