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July 2025 - July 2026
Detailed observation of presented data
Singapore’s click-through-rate (CTR) ran consistently below the global benchmark over the 13‑month window, with sharper swings and pronounced month-to-month momentum. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Singapore compared to the global benchmark.
Singapore’s median CTR averaged about 1.48% across July 2025–July 2026, starting at 1.37% in July 2025 and finishing at 1.04% in July 2026 — a roughly 24% decline from the opening month to the close. The high for Singapore came in April 2026 at 2.05%; the low was July 2026 at 1.04%. By contrast the global (baseline) median averaged ~2.04% over the same period, with a peak of 2.34% in July 2026 and a trough near 1.87% in July 2025.
Month-to-month momentum in Singapore shows several notable moves: a winter lift from December 2025 (1.34%) into January 2026 (1.80%) (+34%), a pronounced spring spike from March to April 2026 (+36%), and an abrupt rebound-to-drop between April and May 2026 (−31%). These swings produced an average absolute monthly move of roughly 0.25 percentage points in Singapore.
Seasonality is visible but choppy. Singapore softened into December 2025 before a winter rebound in January 2026. A spring surge in April 2026 briefly pushed CTRs above 2.0%, followed by a rapid retracement across late spring into early summer. The mid‑year rhythm (May–July 2026) shows weakening engagement, culminating in the lowest reading of the year in July. The pattern highlights alternating periods of lift and decline rather than a smooth seasonal curve.
Across the year Singapore trailed the global benchmark by a consistent margin. On average Singapore’s CTR was about 27–28% below the global level. The monthly gap ranged from a narrow −5.6% in April 2026 (when Singapore hit 2.05% vs global 2.17%) to a wide −55.5% in July 2026. Volatility in Singapore (≈0.25 points average monthly move) was about three times the baseline’s volatility (≈0.08 points), indicating a more turbulent CTR profile compared with global trends.
Understanding Facebook Ads CTR performance and industry ad performance for All industries available in Singapore provides a clear, data-grounded view of country-specific ad costs and broader CPM analysis and CPC trends context when comparing engagement to global benchmarks.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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