See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
December 2024 - December 2025
Detailed observation of presented data
Singapore’s Facebook Ads click-through-rate (CTR) spent most of the year running below the global benchmark, then delivered a sharp late-year surge. Across all industries, CTR in Singapore averaged 1.35% versus a 1.81% global average, with a notable mid-year recovery and an outsized jump in November 2025 that temporarily flipped the market from below-average to well above the world baseline. The pattern is seasonally familiar—softness in late Q1 and early Q2—yet the amplitude was larger, and volatility was markedly higher than global norms.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
The period opens at 1.19% in November 2024 and ends at 3.17% in November 2025. Between those bookends, Singapore’s CTR ranged from a low of 0.85% in April 2025 to a pre-holiday high of 1.50% in October, before the November spike to 3.17%—the single month above market.
Key movements stood out:
On average, monthly volatility in Singapore was 0.33 points—around six times the global 0.06 points. Even excluding the November jump, month-to-month movement (0.21 points) remained materially choppier than the global trend. Without November’s outlier, Singapore’s 12-month average sits at 1.19%, underscoring how singular the late-year spike was.
CTR performance in Singapore typically softened through late Q1 and early Q2, reaching its trough in April. Engagement rebuilt through mid-year, stabilizing in August–September and lifting again into October. The November 2025 breakout diverged from the smoother seasonal rhythm seen globally, where CTR peaked in October and eased slightly in November. For context, H1 2025 in Singapore averaged 1.04%, while late Q3 to pre-holiday Q4 (July–October) averaged 1.41% before the November surge.
Compared to the global Facebook Ads benchmarks, Singapore trailed in 12 of 13 months. The global average CTR was 1.81% for the same period, versus Singapore’s 1.35%—about 26% lower on average. The gap was widest in April (Singapore 50% below global) and narrowest in July (about 25% below). In November 2025, Singapore flipped from below-market to 62% above the global CTR (3.17% vs. 1.96%), a clear outlier against the year’s pattern.
The global baseline rose steadily from November 2024 to October 2025 (+16%), then eased modestly in November (−4%). Singapore’s path was choppier: from 1.19% to 1.50% by October (+26%), followed by the outsized November lift.
Understanding Facebook Ads CTR performance for all industries in Singapore—set against the global benchmark—highlights a year of underperformance punctuated by a dramatic late-year surge. These country-specific Facebook Ads benchmarks offer a clear read on engagement momentum, complementing broader CPC trends and CPM analysis for market-level industry ad performance in Singapore.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app