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June 2025 - June 2026
Detailed observation of presented data
Singapore’s click-through-rate (CTR) behavior over the past year tells a clear story: a market that runs below the global median but with sharper momentum swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.
Singapore’s median CTR across the 12-month window averaged about 1.52%, starting at 1.21% in June 2025 and finishing at 1.60% in May 2026 — a net lift of roughly 32% from the low starting point. The high-water mark arrived in April 2026 at about 2.00%, with a secondary peak in January 2026 near 1.83%. The low occurred in June 2025 at roughly 1.21%. Month-to-month movement was pronounced: the biggest single-month upswings were +0.48 points from December to January and +0.47 points from March to April; the sharpest pullbacks were −0.48 points from January to February and −0.41 points from April to May.
By comparison, the global benchmark averaged about 2.00% CTR over the same months. Singapore’s median therefore sat roughly 0.48 percentage points below that benchmark — about 24% lower on average.
The rhythm in Singapore shows an early lull, a gradual climb into late Q4, a December dip, then a powerful rebound in early Q1 and a peak in mid-spring. Specifically, CTRs rose through October–November, softened in December, surged in January, eased into February–March, then spiked in April before easing again in May. Volatility was a defining characteristic: Singapore’s average absolute month-to-month change ran about 0.24 percentage points, signaling a choppier pattern than the global baseline.
Relative to the global baseline, Singapore trailed consistently but with varying gaps. The narrowest margin appeared in April 2026 when Singapore’s 2.00% CTR was roughly 8% below the global 2.18% peak; the widest gap showed in December 2025 when Singapore’s 1.35% was about 35% below the global 2.06% that month. Overall range comparisons underscore the contrast: Singapore’s CTR swing spanned about 0.79 points (1.21%–2.00%), while the global range across the same months was about 0.40 points — Singapore’s fluctuations were approximately twice as wide and roughly 3.6x more volatile on a month-to-month basis than the global pattern.
This data-driven snapshot of CTR performance for All industries in Singapore positions the market as lower-than-average but more momentum-driven than the global norm. For those tracking Facebook Ads benchmarks, CTR performance, CPC trends, CPM analysis, and country-specific ad costs, Singapore’s pattern offers a vivid example of a below-average yet highly variable advertising market.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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