See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
June 2025 - June 2026
Detailed observation of presented data
The headline: United States CTR held a slight premium to the global benchmark for most of the 13-month window, building through late 2025 and peaking in April 2026, then collapsing sharply in June 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in the United States compared to the global benchmark.
United States click-through-rate (CTR) began the period at 1.84% in June 2025, climbed steadily to a peak of 2.29% in April 2026, and finished at 1.39% in June 2026 — a net decline of roughly 24% from start to finish. Over the full period the U.S. median CTR averaged about 2.01%, with monthly medians ranging from a high of 2.29% to a low of 1.39%.
The global baseline followed a similar shape but with smaller amplitudes: it rose from 1.78% in June 2025 to a high of about 2.18% in April 2026, then dipped to 1.48% in June 2026, averaging roughly 1.96% across the same months. From trough to peak, the U.S. rise into April represented about a 25% lift from its June 2025 starting point; the global rise was about 23% over the same interval. The standout month was June 2026, where the U.S. median CTR fell by about 0.81 percentage points month-over-month — an outsized drop compared with prior monthly moves.
Volatility measured as average absolute monthly change was about 0.13 percentage points for the United States versus roughly 0.11 for the global baseline — the U.S. series was roughly 18% more volatile month-to-month in this window.
Rhythm in the data shows momentum into year-end and the early new-year period: CTRs rose through Q4 2025 and held into January–February 2026, with a pronounced spring peak in April 2026. December and the early-Q1 months showed stronger engagement (December ~2.12% U.S., January ~2.15%), followed by a solid February (~2.20%). April represented the high-water mark (U.S. 2.29%), then May softened slightly and June produced a sharp reversal. The pattern reads like a typical late-year build and early-year sustain, then a sudden mid-year pullback.
Across 12 of the 13 months the United States tracked above the global benchmark, but margins were modest. The U.S. led the global CTR by about 0.06 percentage points on average (roughly a 3% edge). The narrowest gap was in January 2026 (U.S. ~2.15% vs global ~2.12%, ~1% relative edge); the widest relative gap appeared in April 2026 (U.S. ~2.29% vs global ~2.18%, ~5% edge). At its worst, June 2026 flipped the relationship: the U.S. dropped to about 1.39% while the global baseline was 1.48% (roughly a 6% shortfall).
This data-driven view of Facebook Ads click-through-rate benchmarks, CTR performance, and country-specific ad costs illustrates how All industries in the United States moved against a global CPM and CPC backdrop — showing a strong late-2025 to spring-2026 lift followed by a volatile mid-2026 decline. Understanding Facebook Ads click-through-rate benchmarks for All industries in the United States helps advertisers interpret CTR trends alongside broader CPC trends and CPM analysis.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)
CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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